Generation-E: a new brand of engineer

Generation-E is a campaign created for Canadian secondary students considering their career options. It aims to show them just how exciting and rewarding a career in engineering can be, and to reveal what it really takes to be an engineer—more than good science grades.

Generation-E was developed by a consortium of partners led by the Association of Consulting Engineers of Canada with funding from Human Resources Development Canada. The campaign has three components:

•	this website—an interactive exploration of engineering innovations, career paths and opportunities, with supporting resources for teachers and guidance counsellor
•	a classroom kit—that offers design projects students can tackle in the classroom which tightly link with the high-school science curriculum
•	a guidance kit—containing information about the steps to launching a career in engineering